Avtor/Urednik | Kostanjevec, Tomaž | |
Naslov | Development of new product in the fuzzy front end stage with multi-criteria approach | |
Tip | članek | |
Vir | In: Katalinić B, editor. Annals of DAAAM for 2011 & proceedings of the 22nd International DAAAM symposium Intelligent manufacturing & Automation: Power of knowledge and creativity,; 2011 Nov 23-26; Vienna. Vienna: DAAAM International, | |
Leto izdaje | 2011 | |
Obseg | str. 87-8 | |
Jezik | eng | |
Abstrakt | Variety of different approaches presented in article can organizations use for finding new methods to efficiently serve existing and new markets. The turbulent global environment is compelling organizations to constantly seek for management efforts. As product development (PD) is a responsibility of all departments, their involvement needs to be determined accordingly. An organization's ability to identify, acquire, and utilize exteranal ideas can be seen as a critical factor in regards of its market success. The multi-criteria (MC) product development tool is an article presented as an effective and useful tool in the fuzzy front end stage of planning the development of a new product. |