Avtor/Urednik		Nemet, Sandi
Naslov		Prednosti trženja življenjskega zavarovanja v povezavi z drugimi finančnimi storitvami
Tip		monografija
Kraj izdaje		Ljubljana
Založnik		Gea college, Visoka šola za podjetništvo
Leto izdaje		2005
Obseg		str. 47
Jezik		slo
Abstrakt		Financial services sector has been witnessing enormous changes over the last decade. The sector has seen takeovers, mergers and other forms of cooperation between financial institutions, among which banks and insurance companies have been particularly active. Financial service demands are usually defined by demographic and savings trends, deregulation and liberalisation of capital markets, and finally also by the changes in the population's behaviour pattern. The worsening of bank's competitive position and a significant decrease in the profitability of traditional banking services, together with the increase in market demand for various saving alternatives have been pushing banks to look for the ways of conquering new markets in which they could expect further growth. Insurance markets reflect a similar if not the same picture. Deregulation of insurance and banking markets in developed economies has created opportunities for banks and insurance companies to interact and develop mutual distribution of their products. The outcome of this cooperation is reflected in the offer of insurance products and services within banks. The engagement of banks in insurance activities, especially in the life-insurance market, is known as "bankassurance". Insurance companies, on the other hand, have started upgrading and further developing their products and services. They achieved this mainly by linking with other financial institutions, especially banks, asset management companies and investment funds. (Abstract truncated at 2000 characters)
Deskriptorji		INSURANCE, LIFE FINANCIAL MANAGEMENT FUND RAISING