Avtor/Urednik		Kostanjevec, Tomaž; Vogrinčič, Matej
Naslov		Improved product development approach with multi-criteria analysis
Tip		članek
Vir		5027135
Leto izdaje		2014
Obseg		str. [1-5]
Jezik		eng
Abstrakt		The early stages of the new product development process are most often defined as idea generation, idea screening, concept development, and concept testing. These stages represent the development of an idea prior to its taking any physical form. In most industries it is from this point onwards that costs will rise significantly. It is clearly far easier to change a concept than a physical product. The innovative approach has become an important aspect in the design and implementation of the organizational strategy. The multicriteria (MC) model allows for the systematic planning of successful investments.
Proste vsebinske oznake		izdelek razvoj inovacije multikriterijska analiza