Avtor/Urednik		Lavriša, Živa; Pravst, Igor
Naslov		Television food advertising to children in Slovenia
Tip		članek
Vol. in št.		Letnik 61, št. 9
Leto izdaje		2016
Obseg		str. 1049-1057
ISSN		1661-8564 - International journal of public health
Jezik		eng
Abstrakt		Objectives: The marketing of energy-dense foods is recognised as a probable causal factor in children's overweight and obesity. To stimulate policymakers to start using nutrient profiling to restrict food marketing, a harmonised model was recently proposed by the WHO. Our objective is to evaluate the television advertising of foods in Slovenia using the above-mentioned model. Methods: An analysis is performed using a representative dataset of 93,902 food-related advertisements broadcast in Slovenia in year 2013. The advertisements are linked to specific foods, which are then subject to categorisation according to the WHO and UK nutrient profile model. Results: Advertising of chocolate and confectionery represented 37% of food-related advertising in all viewing times, and 77% in children's (4-9 years) viewing hours. During these hours, 96% of the food advertisements did not pass the criteria for permitted advertising according to the WHO profile model. Conclusions: Evidence from Slovenia shows that, in the absence of efficient regulatory marketing restrictions, television advertising of food to children is almost exclusively linked to energy-dense foods. Minor modifications of the proposed WHO nutrient profile model are suggested.
Proste vsebinske oznake		food advertising nutrient profile regulation children television marketing