Avtor/Urednik		Župan, J
Naslov		Trženje zavodovih dejavnosti v regiji
Prevedeni naslov		Marketing of health institute activity in the region of Koper
Tip		članek
Vir		Bilt Ekon Org Inf Zdrav
Vol. in št.		Letnik 12, št. Suppl 1
Leto izdaje		1996
Obseg		str. 123-8
Jezik		slo
Abstrakt		The aim of the thesis has been the forming of marketing strategy of the Institute of Public Health of Koper (Institute) - for the Institute programmes resp. services and introduction of marketing approach in the organization which means the changing of thinking and the formation of mentality oriented towards the consumer. Change of legislation on the domain of Institute activities, privatization in primary health care and the formation of competition on the domain of Institute services indicate the possibility of a surplus of Institute capacity. Therefore the aim of the Institute is to increase the market share with the introduction of: - new programmes to new markets, - modernized old programmes to new markets resp. - extension of old programmes to new markets.
Izvleček		Namen naloge je oblikovanje tržnih stretij Zavoda za zdravstveno varsvo Koper (zavod) - za zavodove programe oz. storitve. Uvajanje tržnega pristopa v organizaciji, kar pomeni spreminjanje načina mišljenja, oblikovanje miselnosti, ki je usmerjena k porabniku. Sprememba zakonodaje na področju zavodovih dejavnosti, privatizacija v osnovnem zdravstvu ter nastajanje konkurence na področju naših storitev, nakazujejo možnost presežka naših zmogljivosti. Naš cilj je ato povečevanje tržnega deleža z uvajanjem: - novih programov na za nas novih tržiščih, - z uvajanjem moderniziranih starih programov na nova tržišča in - z uvajanjem oziroma širjenjem starih programov na nova tržišča.
Deskriptorji		PUBLIC HEALTH MARKETING OF HEALTH SERVICES