Avtor/Urednik		Verčič, Dejan
Naslov		Odnosi z javnostmi in etika: dileme v preventivni medicini
Prevedeni naslov		Public relations and ethics: dilemmas in preventive medicine
Tip		članek
Vir		Zdrav Vars
Vol. in št.		Letnik 38, št. 11-12
Leto izdaje		1999
Obseg		str. 337-40
Jezik		slo
Abstrakt		From the aspect of the public relations profession, most of the field of preventive medicine equals what the public relations comprises: organised attempts to influence human behaviour. There are two questions related to that, which besides the legal one, raise ethical questions: the question of entitlement (the organised influencing of human behaviour always contains elements od "social engineering" and experience with this in the 20th century is that intended consequences are always accompanied with many unitended consequences) and the question of competenve (actors in this field, besides the medical one, possess the required special communication knowledge and skills to account for the use of invested resources). The answers to these two questions determine the level of trust in preventive medicine, thus governing the conditions and limitations of its performance.
Izvleček		S stališča stroke odnosov z javnostmi se zdi velik del preventivne medicine popolnoma enak vsebini dela na področju odnosov z javnostmi: gre za poskuse organiziranega vplivanja na ljudi. S tem v zvezi pa se postavljata dve vprašanji, ki ob zakonskih odpirata tudi etične dileme: vprašanje upravičenja (organizirano vplivanje na ljudi ima vedno primes "socialnega inženirstva" in izkušnje tega v dvajsetem stoletju so, da ob želenih vedno prinaša še množico neželenih učinkov) in vprašanje kompetence (ali ob dobrih namenih izvajalci preventivnih programov ob medicinskih razpolagajo tudi z ustreznimi posebnimi komunkacijskimi znanji in sposobnostmi, da upravičijo porabo vloženih sredstev). Od odgovorov na ti dve vprašanji je odvisno zaupanje v preventivno medicino, od tega pa pogoji in omejitve njenega dela.
Deskriptorji		PREVENTIVE MEDICINE ETHICS, MEDICAL PUBLIC RELATIONS PROFESSIONAL COMPETENCE COMMUNICATION CONFIDENTIALITY