Avtor/Urednik		Rožić-Hristovski, Anamarija; Hristovski, Dimitar; Todorovski, Ljupćo
Naslov		Discovering patterns in library website usage: a data mining approach
Tip		članek
Vir		In: EAHIL workshop 2001 cyberspace Odyssey; 2001 Jun 7-9; Alghero, Sardinia. Alghero: EAHIL,
Leto izdaje		2001
Obseg		str. 1-7
Jezik		eng
Abstrakt		The websites that libraries are developing for their communities represent an important new aspect information management. How effectively are librarians meeting the information needs of their clientele? Personalized Web access services are a demand of many users that feel overwhelmed with the information available on the Web. Building a site that satisfies this demand presupposes knowing the site as it is perceived by its users. To personalize a site according to the requirements of groups of users, users navigation patterns must be discovered and analyzed. Web usage analysis extracts knowledge from Web server log files. The Central Medical Library at the Medical Faculty, University of Ljubljana, Slovenia created its website in 1997 since than has been actively involved in its maintenance and improvement. For the analysis of our website usage recently we have included advanced data mining methods in addition to the more traditional methods have been using so far. Data mining is a methodology for the extraction of previously unknown patterns and knowledge from large quantities of data. In particular, we use sequence analysis to discover user navigation paths both within a single session and across different sessions by the same user. The knowledge about user behavior and interests, acquired with the data mining techniques, allows for dynamic restructuring of the website so that the users are always presented with the right content and structure.
Deskriptorji		LIBRARIES, MEDICAL LIBRARY AUTOMATION LIBRARY MATERIALS COMPUTER COMMUNICATION NETWORKS