| Abstract | | The purpose of the future analysis phase is the identification of innovation potentials and the formulation of specific innovation activities for the company. To start off with, general trends as well as more specific developments within the chosen formation fields are analysed in following article. Taking into account the company potentials, innovation potentials and cultural foresight are deduced and will be correspond with future market or technology developments. Output from this phase is therefore information regarding company innovation potential or more specific innovation tasks. The early stages of the new product development (PD) process are most usually defined as idea generation, idea screening, concept development and concept testing. They represent the formation and development of an idea prior to its taking any physical form. In most industries it is from this point onwards that costs will rise significantly. It is clearly far easier to change a concept than a physical product. The subsequent stages involve adding to the concept as those involved with the development (manufacturing engineers, product designers and marketers) begin to make decisions regarding how best to manufacture the product, what materials to use, possible designs and the potential market's evaluations (Trott, 2008). Innovative approach has become an important aspect in the design and implementation of the organizational strategy. The multi-criteria (MC) model allows the systematic planning of successful investments. A prime advantage of the methodology is the systematic approach, something that leads to complete continuity throughout the whole investment cycle, even though it is already a primary tool in the early phases of the cycle. During the application of the methodology, the number of ideas - originally in the form of futuristic projections and innovation potentials and then in detailed product concepts - is constantly being reduced. (Abs. trunc. at 2000 ch.)
|