Author/Editor		Kostanjevec, Tomaž; Vogrinčič, Matej
Title		Improved product development approach with multi-criteria analysis
Type		članek
Source		5027135
Publication year		2014
Volume		str. [1-5]
Language		eng
Abstract		The early stages of the new product development process are most often defined as idea generation, idea screening, concept development, and concept testing. These stages represent the development of an idea prior to its taking any physical form. In most industries it is from this point onwards that costs will rise significantly. It is clearly far easier to change a concept than a physical product. The innovative approach has become an important aspect in the design and implementation of the organizational strategy. The multicriteria (MC) model allows for the systematic planning of successful investments.
Keywords		izdelek razvoj inovacije multikriterijska analiza