Author/Editor | Grivec, Malči | |
Title | Oglaševanje vs. oglaševanje zdravil | |
Type | članek | |
Vol. and No. | Letnik 1, št. 2 | |
Publication year | 2014 | |
Volume | str. 57-69 | |
ISSN | 2350-3610 - Revija za zdravstvene vede : Journal of health sciences | |
Language | slv | |
Keywords | tržno komuniciranje joglaševanje zdravila brez recepta oglaševanje zdravil poslovna etika Slovenija marketing communication advertising nonprescription medicine medicine advertising business ethics Slovenia |