Author/Editor		Blazinšek, J
Title		Marketinški koncept poslovanja zdravstvenih domov - Uporabnost in omejitve uporabe v sedanjem trenutku
Translated title		Marketing concept of health centres operation - Applicability and limitations of the present situation
Type		članek
Source		Bilt Ekon Org Inf Zdrav
Vol. and No.		Letnik 12, št. Suppl 4
Publication year		1996
Volume		str. 111-6
Language		slo
Abstract		Reducing of up to the present ensured sources of financing (compulsory programme), introduction of additional measures for the payment of performed services under compulsory health insurance (capitation payments) and the appearance of private health workers have deteriorated the conditions for the operating of health centres. Business success is more dependent on their active relation to the market changes than it used to be. Such a relation presents the marketing concept of management and means a commitment of all the forces within the institution with an intention of satisfuing market needs and bringing certain profit to the institution. Besides the specificity deriving from the product - health services, a limitation of applicability of such an operation concept presents the current arrangement of the domain, a s follows: - linkage of payments for services under voluntary health insurance with compulsory health insurance. Connection of both forms of insurance makes impossible the expansion of tenders of pure medical services in spite of the demand, due to great extent of rights under compulsory health insurance. The possibilities for providers will increase with the swing of voluntary health insurances which will not be bound to additional costs of services under compulsory insurance. - limited possibility for the rewarding of activity providers. The possibilities of stimulative rewarding of activity providers are limited in total amount devoted for wages in the institution as well as in individual payments. - undefined relation between private and public sector in health sector. Final relation between both is not defined. Consumers choose the domain of private sector according to the economic interest, while the obligation of performing the activities, which are not interesting for private sector, remains to the institutions. Planning of long-term market strategies is made difficult in such conditions. (Abstract truncated at 2000 characters).
Descriptors		COMMUNITY HEALTH CENTERS MARKETING OF HEALTH SERVICES FINANCIAL MANAGEMENT HEALTH CARE REFORM PRIVATIZATION SLOVENIA