Author/Editor		Verban, Zdenka; Belović, Branislava
Title		Vključevanje lokalnega medija v izvedbo zdravstvenovzgojne akcije s področja preprečevanja AIDSa
Translated title		Realization of health-educational action concerning AIDS prevention through the participation of local media
Type		članek
Source		Zdrav Vars
Vol. and No.		Letnik 40, št. 9-10
Publication year		2001
Volume		str. 321-3
Language		slo
Abstract		The influence of mass media and the creativity and activity of the young present an approach in health education indicating that future prevention of AIDS will be more and more based on new, attractive and, above all, educational forms. This was the purpose of health-educational action performed in secondary schools of Pomurje region. The main channel to reach the target public in this health-educational action was therefore a mass medium, i. e. local radio. An event in form of a special radio broadcast was organized in each school of Pomurje region separately, as a technique of communication with the target public and at the same time as a method of work. Local radio was actively included in the event production. It was organized as a transportable studio which enabled the transmission of the radio programme and live broadcast as well. Secondary-level school children actively collaborated at the broadcasting production. This form of health education on the domain of prevention of infection with HIV and AIDS has proved to be successful and acceptable to young people. Therefore it seems urgent to involve local media into health-educational work.
Summary		Vpliv množičnih medijev in ustvarjalnost ter dejavnost mladih je pristop v zdravstveni vzgoji, ki kaže, da bo preprečevanje aidsa v prihodnosti vse bolj temeljilo na novih atraktivnih in predvsem vzgojnih oblikah. V ta namen je bila izvedena zdravstvenovzgojna akcija pri pomurskih srednješolcih. Tako je bil množični medij, kot je lokalni radio v tej zdravstvenovzgojni akciji, poglavitni kanal do ciljne javnosti. Kot tehniko odnosa s ciljno javnostjo in obenem metodo dela smo uporabili dogodek v obliki prireditve na vsaki pomurski šoli posebej. V izvedbo prireditve se je aktivno vključil lokalni radio. Prireditev je potekala v obliki prenosnega studia, preko katerega smo prireditev izvajali in se obenem v živo vključevali v program radia. Dijaki so aktivno sodelovali pri izvedbi prireditve. Taka oblika zdravstvene vzgoje na področju preprečevanja okužbe z virusom HIV in aidsa se je pokazala uspešna in sprejemljiva za mlade. Prav zato je nujno v zdravstvenovzgojno delo vključevati lokalne medije.
Descriptors		ACQUIRED IMMUNODEFICIENCY SYNDROME HEALTH EDUCATION MASS MEDIA